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The Importance of Branding

By Kirsty Gasston 7th May 2014

With increasing use of technology and the web among customer bases in all industry areas, websites are a key focus for businesses as part of their business and marketing strategies. With this new focus on websites and online marketing channels, it's easy to forgot about offline marketing channels, or to give them much lower priority. Offline channels, however, can be used very effectively to support your website and online marketing. But to in...

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Understanding How Users Browse Your Website Using Click Analysis

By Kirsty Gasston 27th March 2014

It is important that you understand and review how people browse your site. Even the best website designs can fail as users don't always browse and navigate through a site in the ways that we might expect. Focus groups with customers and members of your target market are an ideal way to gain great insights and feedback on how people navigate the site, how easily they locate the information that they're seeking and any barriers to conversion. Alth...

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Improve seasonal sales with email marketing

By Kirsty Gasston 24th May 2013

Most businesses have seasonality within their product offering. When your high season is coming up, you start to gear up for increased sales and marketing activity, right? And do you remember to include an email marketing campaign in your strategy? Many companies overlook the power of email marketing in boosting their seasonal sales. We have found that strategically timed email campaigns can make a big difference to sales figures, and are a real...

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Selling products online – going beyond your ecommerce site

By Kirsty Gasston 2nd April 2013

Ecommerce is continuing to grow, with more and more shoppers purchasing on the web rather than going in-store. Selling your products online shouldn’t start and finish with your ecommerce website, though. It is also important to create Google Product Feeds so that your products will be listed in Google’s Shopping listings. Big name online sellers such as Amazon and Play also offer companies the ability to sell their products through their cha...

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By Kirsty Gasston 28th March 2013

Rapid Web Services has recently completed a new website for By-Auction, a collection of member estate agents providing property services and offering properties for sale by auction. They approached us to develop a site for them that they could use to provide members of the public with tips and advice on selling property at auction, as well links to the member sites, dates of upcoming auctions and auction catalogues. By-Auction asked us to deve...

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Responsive Web Design & Development

By Kirsty Gasston 25th March 2013

There are so many ways to access the internet and view websites now – computers, laptops, tablets, smartphones – and figures show that over 10% of internet browsing worldwide is now done via a mobile browser. Of course users expect websites to display and function correctly across all of their devices. So what do we do as web designers to make sure that this is the case? We design sites to be responsive. Media queries are used to recognise th...

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New website launched for BTT Communications

By Kirsty Gasston 27th February 2013

BTT Communications had not updated their website for a considerable amount of time and required the build of a new website with a content management system. The site needed to reflect the new branding that the company had adopted since the first site had been built. Our design team worked closely with the client to draft and finalise a structure and style for the website that reflected the company’s branding and personality. We also worked c...

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New websites for Halton Fabrications and Lectec

By Kirsty Gasston 12th February 2013

Rapid Web Services has recently produced new websites for Halton Fabrications and Lectec, subsidiary companies of the Engenda group. The designs for the new sites used the existing logos that were provided by the client, and the designs were created to match the existing design and branding for the group’s other subsidiary company, DTEC. The sites were created to be simple to navigate, providing users with key information about the company and...

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New Westfalia Automotive website launched

By Kirsty Gasston 5th June 2012

The newly designed and built Westfalia-automotive.co.uk website has just been launched. Westfalia UK Ltd is the UK subsidiary of the German-based company Westfalia-Automotive GmBH, specialising in towbars and associated accessories. The company is currently working to increase their brand presence in the UK. The design was developed by Rapid Web Services to encompass the brand style, as set out by the German parent company. The client also wante...

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Brand new Axair website launched

By Kirsty Gasston 30th May 2012

A brand new website, designed and built by Rapid Web Services, has just gone live for our client Axair. The site has been completely redesigned as the existing site was out-dated and was not well optimised for search engines. The new design has brought a fresh look, while remaining within the brand's visual guidelines. All code has been written with search engines in mind, and all products from the existing site have been placed into a database f...

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Redesigned website launch for 3beat

By Kirsty Gasston 24th May 2012

Rapid Web Services has just launched a new website for client 3beat. Following a design layout provided by the client, and using the new logo and brand guidelines, the website was built using our own content management system. This enables the client to have full control over the editing, addition and deletion of content on the site, so that they can ensure that in the ever-changing music industry, their website is always up-to-date. The website...

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New Edge Goodrich website launched

By Kirsty Gasston 5th April 2012

This week has seen the launch of a new website for our client Edge Goodrich, a local estate agent. Edge Goodrich had worked with a developer to produce an initial launch site that used WordPress and the WordPress Property plugin. building upon the strong foundation that had been built by the previous developer, we have rebranded the website with a new design and revised layout to make the site simple and easy for users to browse. WordPress has b...

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