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How fast do you think your website should load?

By Ollie Reardon 15th September 2017


They don’t call us Rapid Web for nothing. We strive to ensure that we develop websites to perform as fast as possible. Why? Because did you know that you subconsciously move away from a website if it doesn’t load within the first few seconds. That’s not the only reason. Google use site performance to help decide where a site should appear in their search rankings. Focusing on site performance is especially crucial now that we are in the ...

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Best practices for writing SEO (Search Engine Optimised) content

By Peter Chiu 19th June 2014


Search Engine Optimisation (SEO) is an important part of getting your website noticed by Google and other search engines. However, the landscape of SEO has changed dramatically over the past few years. Gone are the days of keyword stuffing and endless link building, the focus these days is on making sure that the website author is writing good quality and relevant content for the target audience with a large emphasis on user experience. With ...

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Turbo charging your page speed

By Peter Chiu 14th May 2014


Page speed is a term which is increasingly being used across the web and this down, in part, to search engines, such as Google, who take into account page speed analyses in their page ranking algorithms. Additionally, however, research shows that website users expect pages to load quickly. In fact, 40% of users will abandon a slow page after 3 seconds. For those who are not familiar with the term, Page Speed refers to the speed at which your w...

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Brand new Axair website launched

By Kirsty Gasston 30th May 2012


A brand new website, designed and built by Rapid Web, has just gone live for our client Axair. The site has been completely redesigned as the existing site was out-dated and was not well optimised for search engines. The new design has brought a fresh look, while remaining within the brand's visual guidelines. All code has been written with search engines in mind, and all products from the existing site have been placed into a database for ease o...

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Web Visibility – and how to increase it

By Jordan Hall 30th March 2010


Web visibility is of vital importance to any web business, be it e-commerce or otherwise. The visibility of your website is one of the key focuses of search engine optimisation.SEO will increase your web visibility through by improving the rankings of your websites in search engine results pages (or 'SERPs'). SERPs are the pages you land on, as an Internet user, when you enter search terms into an online search engine. They present a list of we...

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What is the ideal Keyword Density for SEO purposes?

By Jordan Hall 1st March 2010


About Keyword Density In the context of search engine optimisation, keyword density refers to amount of times a certain keyword or phrase appears in web page content relative to the total number of words present within the content being analysed. The keyword density is usually shown as a percentage indicating the number of times the keyword or phrase, in comparison to the total number of words, but can also be expressed as a ratio of the same dat...

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Search Engine Optimisation (SEO) Tips

By Jordan Hall 22nd February 2010


The most important search engine optimisation tips can be split up into three main categories. There are content, links and code optimisation. Ensuring your website is well adapted to these three main categories can significantly help with your website's rankings in search engine results. Content - 'Content is king' - ensuring your content has regular, up-to-date and unique quality content is vital for high search engine rankings. Links - Link...

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Social Networking and Your Website

By Jordan Hall 16th February 2010


While promoting your website via search engine optimisation techniques and Internet advertising campaigns, it is important not to forget the power of the social web for website promotion. The social web consists of blogs (or 'web logs'), social networking, social bookmarking websites and micro-blogging services. So, what are all of these social web elements? Let me explain. Blog - A blog, also called a 'web log' is a series of articles called ...

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SEO Strategies Used to Fight Terrorism

By Jordan Hall 15th February 2010


Islam is getting a little help from Britain's Office of Security and Counter-Terrorism, which says it plans to train government-approved groups to "flood the Internet" with "positive" interpretations of that religion in an online fight against radicalization. The OSCT plans to coach moderate Islamic groups on how to manipulate the Google rankings of their Web sites in order to boost the online profile of moderate voices in the Muslim community, ...

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Facebook – New Web Design Changes

By Jordan Hall 9th February 2010


Facebook, one of the largest and most well known PHP powered social networking websites has made significant changes to its web design. Facebook have taken a more minimalistic web design approach in many respects, removing most of the bottom application and instant messaging bar, and moving to a left hand side bar. From a technical perspective, Facebook have increased their use of many web technologies such as JavaScript and AJAX in an effort to...

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Google New Search codenamed Caffeine

By Jordan Hall 21st August 2009


Why is Google naming the latest development version of their search algorithms after the main component of my morning beverage? And more importantly, will the new 'Caffeine' algorithms really put the ever expanding Bing in the shade more than it already is? Earlier this week, Google let slip the development of the 'Caffeine' algorithms. The new algorithms are designed to ensure new and fresh content (in terms of time-sensitive news and articles)...

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Keeping transparent with SEO

By Ashley Peake 16th August 2008


There are literally thousands of SEO companies out there. We're all saying the same thing. We'll get you to the top of the search engines. In fact that's nigh on impossible to guarantee, although some would make the claim. What really gets results is keeping your site on the first page of search directories, and as near to the top as possible. We don't rely on quick-hit pay-per-click campaigns that can cost a bundle for very little benefit, inste...

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