The common and highly cliché phrase relating to web-page and media content is ‘Content is king’ and that is certainly true in terms of search engine optimisation. Quantity and quality are both highly important in terms of SEO, along with the originality of articles also being highly important. In many cases, non-original or copied articles can be penalised in the search engine rankings due to duplicate content penalties.
Linking is very important for search engine optimisation, with external inbound links being one of the most important and fundamentally measurements search engines use to verify and represent the overall importance of any individual web-page and website.
In the main categories list above, both the external link popularity and internal link structure are mentioned. In relation to external link popularity, each search engine utilises its own measures. The most noticeable and well known of these is Google’s Page Rank features. Page Rank indicates the importance of a page according to the Google Search engine, it uses number/popularity of inbound links, global rankings and other measures to determine this value via a proprietary algorithm held secret by Google themselves.
Code optimisation, in the context of search engine optimisation, refers to many improvements that developers can make to the HTML structure of a website. One of the most important changes that can be made is making code compliant with W3C standards, ensuring search engine spiders can easily navigate through and extract contents from web-pages. Additionally, web-page content can be rearranged to put main keyword rich page content towards the top of the page code, ensuring it is the first part of the page which is seen when search engines spider the pages. Reducing the code to content ratio can also be quite important in making sites easier to read by search engine spiders.
Another optimisation, which is in dispute regarding its importance now is the use of META tags. Dependant on the search engine spider itself, META tags containing keywords and description information, are used to varying degrees. It is commonly believed that Google utilises META tag content to a very small degree in determining the search engine results rankings, whilst other search engines such as Yahoo Search and Microsoft Bing have relied on these tags very heavily in the past.
If you’re after some more, high quality, search engine optimisation tips or advice, for your websites, or in general, please feel free to contact us or read about some of our search engine optimisation services.