Google New Search codenamed Caffeine

Why is Google naming the latest development version of their search algorithms after the main component of my morning beverage? And more importantly, will the new ‘Caffeine’ algorithms really put the ever expanding Bing in the shade more than it already is?

Earlier this week, Google let slip the development of the ‘Caffeine’ algorithms. The new algorithms are designed to ensure new and fresh content (in terms of time-sensitive news and articles) appear at the top of search engines meaning it will soon become even more important that websites keep their content up-to-date where appropriate. Although these changes will have a significant issue for search engine optimisers, many end-users of Google may not notice the difference as Google’s current web interface is not going anywhere, and thus for many, these changes will go unnoticed apart from perhaps the odd more relevant search result.

Bing – Microsoft’s search engine – is soon to become the search engine which powers Yahoo search, and will likely become Google’s only major competitor in both the UK and US search markets. This will make for some ne and interesting challenges for SEO optimising for the new Google and Bing algorithms. However, removing the Yahoo algorithms from the search engine optimisation equation entirely will certainly benefit many websites that already rank well in Google and Bing, or indeed Live Search from which Bing inherited its index and many of its initial search algorithms.

For more information on search engine optimisation in general please see our dedicated SEO services page, or to see how we are doing in ever advanced optimisations see our Live SEO Rankings page which automatically updates to show the latest results for a small selection of our clients’ targeted keywords and their positions in Google, Bing/Live and Yahoo.

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