There’s nothing more frustrating than buying a product online without actually receiving confirmation that you purchased it.
It can lead to customers frantically checking their bank accounts as to whether the money has actually been debited and agitated phone calls to your customer service department.
The order confirmation page is your customer’s invoice or receipt, which they can print off and use as hard copy proof that they purchased the goods from you.
It’s important that the printout from your confirmation be clearly laid out and look like a proper invoice or receipt, as some customers may need to use it for business expenses or accounts.
Your eCommerce system should also follow up with a confirmation email. But just because you’re confirming by two different methods, doesn’t mean that you should cut corners with your customer order confirmation page.
This is because not all emails reach their intended destination. What’s more, people also want an immediate confirmation so that they can spot-check their order straight away.
So from both an end user and a business perspective, the customer order confirmation page is an important feature of your eCommerce web design solution. Not only does it make for a pleasant buying experience by giving your customer peace of mind that the transaction was successful, but also a well-designed order confirmation page will improve the efficiency of your online shopping operation by significantly reducing the number of telephone enquiries to your customer support staff.
You should display as many of the important order details as possible on your order confirmation page. These should include:
The layout should be clean, simple and easy to read, so that the customer can quickly and easily double-check their purchase without having to phone your customer service number to query their order.
Most customer confirmation pages thank the customer for their order and leave them to continue on their merry way. But instead you should consider various ways of encouraging further customer engagement.
For instance, you could suggest accessories to complement the customer’s purchase, ask them to link to your Facebook or Twitter account or provide an opportunity to give customer feedback.