By Kirsty Gasston 12th June 2015
So by now we all know that we should be using social media for our businesses right? And hopefully you know how to engage with your audiences across Twitter, Facebook, Google Plus and Pinterest. But do you know how to measure the results of your activity on these social media channels? Well if not, here's a quick overview of the social media analytics that are available and how you can access them. Twitter You can see detailed reports on the numb...
By Kirsty Gasston 6th August 2014
Following on from my previous post, which explained how to set up a personal Google+ profile and your Google Authorship, I now move on to how to set up Google Plus Business Pages. To get started with creating a Google+ company page, you need to log in to Google with the account which will own the page (other users can be invited to be managers of the page, but there can only be one owner). Then select ‘Pages’ from the menu on the top left. ...
By Kirsty Gasston 22nd July 2014
Google+ (or Google Plus) is Google’s social media channel – their equivalent of Facebook or Twitter. Setting up your Google+ profile correctly and actively using Google+ as a social network using a Google+ company page can be a great help to your search engine optimisation. Google Authorship is how Google associates authors with articles that they write across the web. Ever seen listings in your search results on Google with a thumbnail of th...