In this second part of a series designed to examine the basics of Google Analytics, we look at Custom Alerts (the first article was on Understanding Audience Overview). Custom Alerts in Google Analytics allow you to keep track of extensive fluctuations in your analytics data so if something unexpected happens then you can act upon it sooner rather than later. This could be amongst others a rise or dip in visitor numbers, bounce rate or if you have an e-commerce website, fluctuations in revenue. Google Analytics will automatically alert you if it deems that something unexpected has happened or you can tailor it to send alerts that you define yourself.
The alerts can be defined to notify on a daily, weekly or monthly basis.
When setting up an alert the alert can be defined based on a number of user criteria
Alternatively all traffic can be tracked.
Once the visitor criteria has been defined then the alert condition can be set. There are a number of choices available to you when defining the alerts that allow you to set alert criteria by:
As has been shown Custom and System Alerts within Google Analytics are a very useful way of keeping track of changes to user behaviour, visitor numbers, conversion numbers and fluctuations to product revenue amongst others. Alerts work equally well with all types of websites and are flexible enough to define the alert tracking that is appropriate to you and your website.