By Jordan Hall
12th February 2010
Posted in Search Engine Optimisation
So, what is your business going to be doing this Valentine’s day?
With all hope, business will be booming as you stock many relevant red and pink Valentine’s day gifts. The problem is, in e-commerce, it is fine to stock plenty of unique and holiday specific gifts, but if you’re not getting any hits to your website, you’ll be low on leads and even lower on conversions. You need to get seasonal visitors to your e-commerce website, and that means doing seasonal e-commerce related keyword research.
Unfortunately, people have already been all over the standard keywords and phrases you expect for these holiday. So ‘Valentine’s Day’, ‘Valentine’s Day gifts’ and ‘Valentine’s Day presents’ are all highly competitive keywords, so you’ll need to try alternatives. A good idea here is localised keywords and phrases. If you are running both a retail store and an e-commerce website, you may wish to target localised keywords such as:
- ‘Valentine’s Day gifts Stafford’
- ‘Valentine’s Day presents Stafford’
- ‘Valentine’s Day Stafford’
Seasonal holidays are also a good time for some highly relevant link building. There are many seasonal holiday specific product listing and directory websites, that are designed to help people find gifts and presents for Valentine’s day and other holidays from a variety of different merchants. If you’re lucky, and the directory website is set-up appropriately, you may be able to set up a merchant account with the website and promote your products and gifts in-line on the website.
Whether it is Valentine’s day and love is in the air, or Christmas time with high festive spirits, your e-commerce site can always benefit, especially through link building and natural search engine traffic and rankings though search engine optimisation. Here at Rapid Web Services, we specialise in getting natural traffic to your websites via advanced search engine optimisation techniques.
Interested in how this holiday can help your e-commerce website? Feel free to contact us and have a chat. If you want, we have collated some consumer statistics for Valentine’s Day 2010 we’re happy to share.