Google Buzz – Google’s social networking

Google has tried social networking in the past, with ventures such as Orkut and Google Friend Connect, however neither have really become very popular. In fact, I imagine many of you reading this article may not have heard of Orkut at all. Google Friend Connect on the other hand is a API for web developers to put Google hosted social networking features directly into their websites via a iframes, JavaScript and AJAX.

Anyway, I’m here to talk about Google Buzz, which is a new social network that Google are releasing to all Gmail users. It combines elements of Twitter and Facebook and is integrated directly into the user interface of Gmail. Google started the launch of Google Buzz to a small selection of Gmail users yesterday (9th February 2010) and is continuing to release Google Buzz to more and more people over the next few days.

Take a look at this Google Buzz demonstration video. It is obvious from Google Buzz, that many elements of the service are inspired heavily by existing microblogging and social networking services, such as Facebook, Twitter and identi.ca.

Google Buzz on Google Apps?

Google has stated that Google Buzz is not yet available for users of Google Apps for Domains yet, but it is being worked on. Based on this, it can be anticipated that Google Buzz for Google Apps will probably be released within a couple of weeks, towards to end of the Google Buzz launch for regular Gmail users.

Google Buzz and Search Engine Optimisation

I may be discussing Google Buzz more as this service develops and is released to more and more users. As Google Buzz listing will appear alongside Twitter results in Google search engine results pages (SERPs), Google Buzz may also create a buzz in the search engine optimisation community.

If you’re interested in search engine optimisation for your website from a team who really know what they’re doing, take at look some of the search engine optimisation work we do and see examples on our live SEO results page. If you just want some more about this intriguing new product from Google, take a look at the official Google Buzz pages.