By Ollie Reardon 25th May 2017
To help search engines such as Google or Duckduckgo to get a better understanding of the content you have displayed on your website, you can use “Structured Data”. Structured Data is a list of details about the web page, that isn’t rendered on the actual page for users to see, but can be picked up by search engines, such as Google, to provide them a better understanding of the information displayed for the end user. What is Structured Da...
By Kirsty Gasston 10th October 2014
Rich snippets are a great way of enhancing your website's search engine listings, making them more informative, helping them stand out more and ultimately increasing your click-through rate. So what are rich snippets? Essentially, they are the additional lines of information that you see with a Google search engine result that are designed to give users a better sense of what the webpage may contain and therefore aid their decision as to whether...