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Understanding How Users Browse Your Website Using Click Analysis

By Kirsty Gasston 27th March 2014


It is important that you understand and review how people browse your site. Even the best website designs can fail as users don't always browse and navigate through a site in the ways that we might expect. Focus groups with customers and members of your target market are an ideal way to gain great insights and feedback on how people navigate the site, how easily they locate the information that they're seeking and any barriers to conversion. Alth...

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