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Ecommerce Page Dark Patterns now illegal in UK

By Matt Fennell 18th September 2014


With online shopping growing, and Britons spending a combined £23.1bn in the first quarter of 2014, there has never been a better time for companies to trick us into paying for what we don’t want or need via dark patterns. Fortunately for us consumers a new EU law has just been passed (June 2014) stopping companies from pre-populating checkboxes which add undeclared subscriptions, additional downloads, shipping charges or extra items into our...

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